Economic security/
Risks
Reputation risk has arrived. In the past couple of
years there’s been a buzz about it – almost overnight. Leading consultants and
advisors, poll takers and survey makers have been producing evidence that
senior executives and board members have identified a different, somewhat
amorphous, and possibly threatening new strategic risk: reputation risk.
Why is this? There is a relatively
straightforward explanation. The age of hyper-transparency has changed
everything – the internet, social media, instant communication of everything
from megabits of big data to tiny 140 character tweets. This rapid, unceasing
and increasing avalanche of data and exposure together with the democratisation
of the means of communicating it has changed the reputation risk equation
dramatically and materially. Companies, organisations, governments,
leaders, each of us personally have fewer places to run to or hide in.
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