Elections in France
Domination of social media was a key weapon in Donald Trump's rise to the US presidency, and now France's far-right leader, Marine Le Pen, is looking to follow suit, analysts say.
Le Pen has more than a million followers on both Twitter and Facebook, giving her a bigger social media platform than any other candidate for the French presidency.
Her party, the National Front (FN), is a veteran presence on the internet -- it was the first political group in France to launch a website, back in 1996.
Now the party is trying to use the digital world to trump mainstream rivals and bypass the traditional media, "to speak directly to the public."
Elections in France
Populist Le Pen Leads New French Poll
Right-wing populist Marine Le Pen of the Front National is now leading opinion polls ahead of France’s presidential elections in the spring.
A new poll from Ifop-Fiducial released Tuesday shows Le Pen at first place with the backing of 26.5 percent of voters, while her moderate center-right rival Francois Fillon, of Les Republicains, would receive just over 24 percent of the vote, the poll suggested.
The new poll, which was conducted the first week of January, was based on a sample of 1,860 registered voters and has a margin of error of 1.3 percent.
The poll represents the first time Le Pen has led with voters since November, and coincides with a noticeable decline in popularity for Fillon, who was polling at roughly 28 percent in December.
Domination of social media was a key weapon in Donald Trump's rise to the US presidency, and now France's far-right leader, Marine Le Pen, is looking to follow suit, analysts say.
