HOW CAMBRIDGE ANALYTICA SPARKED THE GREAT PRIVACY AWAKENING
Cambridge Analytica had purchased Facebook data on tens of millions of Americans without their knowledge to build a “psychological warfare tool,” which it unleashed on US voters to help elect Donald Trump as president. Just before the news broke, Facebook banned Wylie, Cambridge Analytica, its parent company SCL, and Aleksandr Kogan, the researcher who collected the data, from the platform. But those moves came years too late and couldn't stem the outrage of users, lawmakers, privacy advocates, and media pundits. Immediately, Facebook’s stock price fell and boycotts began. Zuckerberg was called to testify before Congress, and a year of contentious international debates about the privacy rights of consumers online commenced. On Friday, Kogan filed a defamation lawsuit against Facebook.
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