Electoral battles


Will a British big data company win Trump the U.S. election?

Donald Trump and his campaign for the Presidency of the United States has turned to a UK based big data analytics firm to try and win over voters.

Cambridge Analytica has been paid large sums of money, $5m in September alone, to try and help influence voters and how they will vote.

With data on 230 million adults in the U.S. and around 4,000 data points on each of them, the hope is that all of this information can help the Trump campaign understand how individuals will lean politically, and how to potentially influence a change of mind.

The data includes things like transaction information from loyalty card, charity donations, gym memberships and more that the Trump campaign is using.