ISRAELI TECHNOLOGY PREVENTS ADS FROM FINANCING TERRORIST WEBSITES
Internet advertisers are inadvertently financing sites that support terrorism and host inappropriate content – a phenomenon that one Israeli startup is aiming to eliminate.The Herzliya-based Taykey, a company that analyzes the web to understand trends for audiences, has developed a tool that it says will enable advertisers to prevent their ads from appearing on such websites. With the help of this feature, advertisers can now be confident that they are not accidentally funding terrorist activity or inappropriate content distribution.
“Terrorism-supporting websites have access to a $160 billion online advertising market annually when they undergo an automatic approval process that large companies are unable to limit,” said Amit Avner, founder and CEO of Taykey.
“In this manner, sites with offensive content generated hundreds of millions of dollars last year – among them, sites operated by terrorists who are included on the black lists of the United States.”
“In this manner, sites with offensive content generated hundreds of millions of dollars last year – among them, sites operated by terrorists who are included on the black lists of the United States.”
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