Facebook's inflection point: Now everyone knows this greedy mass surveillance operation for what it is
![Facebook Wow Sad Angry](https://regmedia.co.uk/2017/09/15/facebook_emoji_shutterstock_editorial_only.jpg?x=442&y=293&crop=1)
Facebook banked $16bn in profit on $40bn of revenue last year, and it is continuing to hoover up ad dollars (almost all new advertising spending is split with the other duopolist, Google). User inertia and the network effect (you go where the people are) will ensure no short-term crash.
However, there is a spooky echo of how a company that one minute seems to be vast and omniscient suddenly isn't, and very rapidly becomes the embodiment of cynicism and amorality. It's a cosmic comeuppance, as The Onion nailed it: American People Admit Having Facebook Data Stolen Kind Of Worth It To Watch That Little Fucker Squirm.
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