Infowar

PRISONERS OF THE INFORMATION WAR

Misinformation is now the global weapon of choice and YOU are the one being held hostage by the highest pay-per-click bidder.

Can you remember the last time you clicked on a headline that factually represented the story it claimed to report? No spin. No sensationalism. No ‘how did I end up reading about a Kardashian?’

Welcome to the clickbait economy: those provocative and outrageous headlines that are a lucrative revenue stream for those in the business of telling and selling us stories. PwC Australia estimates that by 2019, $8.2 billion will be spent each year on internet advertising nationally. In the United States, PWC reports that $13.6 billion was spent on internet advertising in the first quarter of 2015. That’s a lot of clicks!