Cambridge Analytica’s political work extends far beyond the US
A data analytics firm used by Donald Trump's campaign during the 2016 presidential election continues to face intense criticism for its alleged misuse of the data of tens of millions of Facebook users.
UK-based data analytics firm Cambridge Analytica stands accused of using data it got from Facebook to build sophisticated psychological profiles of US voters, and then deliver content to them that might sway their vote.
And, as it turns out, the firm has a controversial record in politics beyond the US.
Cambridge Analytica top executives were caught on video, shot by London’s Channel 4 News, boasting about their global reach to an undercover journalist.
The company’s international portfolio includes Kenya.
“Just the extent of how much work they did here was staggering,” said Larry Madowo, a Kenyan broadcast journalist and writer.
He says the firm played a critical role in the 2013 election, and the still-disputed 2017 re-election of Kenya's President Uhuru Kenyatta.
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