Economic
security/Reputation economy
My Google search for “Michael Fertik” returns a page of uncommon order and serenity, like one of those
Japanese gardens where the gravel has been diligently raked into perfect
swirls. The first result is his personal website, then Wikipedia, Twitter and
LinkedIn, followed by a couple of prestigious publications he contributes to (Bloomberg
Businessweek, Forbes) and the Amazon page for his books. We learn instantly that
Fertik is 36 years old, an American internet entrepreneur who is the founder
and CEO of reputation.com. Photographs show a smiley man with rimless
spectacles and a cascading black mane. Nothing random, nothing embarrassing;
not a hair – literally or figuratively – out of place.
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