Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide
Bots are a constant thorn in the side of the digital advertising industry. They are becoming more sophisticated, and thus more difficult to track and remove. And with the rampant fraud, advertising online might seem a futile endeavor.
A report from the Outdoor Advertising Association of America (OAAA) suggests that it’s time for digital advertisers to get realistic. The digital media industry continues to pour budgets into advertising, with bigger, more expensive campaigns, and much of that money is wasted on bots.
No comments:
Post a Comment