FACEBOOK QUIETLY HID WEBPAGES BRAGGING OF ABILITY TO INFLUENCE ELECTIONS
WHEN MARK ZUCKERBERG was asked if Facebook had influenced the outcome of the 2016 presidential election, the founder and CEO dismissedthe notion that the site even had such power as “crazy.” It was a disingenuous remark. Facebook’s website had an entire section devoted to touting the “success stories” of political campaigns that used the social network to influence electoral outcomes. That page, however, is now gone, even as the 2018 congressional primaries get underway.
...The case studies that Facebook used to list from political campaigns, however, included more interesting claims. Facebook’s work with Florida’s Republican Gov. Rick Scott “used link ads and video ads to boost Hispanic voter turnout in their candidate’s successful bid for a second term, resulting in a 22% increase in Hispanic support and the majority of the Cuban vote.” Facebook’s work with the Scottish National Party, a political party in the U.K., was described as “triggering a landslide.”
The “success stories” drop-down menu that once included an entire section for “Government and Politics” is now gone. Pages for the individual case studies, like the Scott campaign and SNP, are still accessible through their URLs, but otherwise seem to have been delisted.
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